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E-commerce and Retail Analytics | 2023
Retailer Performance and Disbursement Analysis
Analyze the performance and disbursement patterns across retailers, understanding the distribution of transaction values and total disbursed amounts, with a focus on identifying key performance differentiators between top-tier and bottom-tier retailers.
Client
Country
Pakistan
Section
Retail Performance Analytics
Approach & Methodology
- Comprehensive data analysis of retailer transaction volumes and disbursement amounts
- Utilized scatter plot and total disbursement chart for visual and statistical analysis
- Examined daily disbursement trends from May 7 to May 28, 2023
- Segmented retailers into three groups: Top 30, Bottom 30, and Others
Data Visualizations & Analysis
- Significant fluctuations in daily disbursements
- Overall upward trend in disbursement amounts
- Peaks and troughs indicate variable retail performance
- X-axis: Transaction Value
- Y-axis: Number of Transactions
- Color-coded segments: Top 30, Bottom 30, Others
- Clear stratification of retailer performance
- Total disbursed amount across all retailers: $445.44M
- Top 30 retailers disbursed: $286.77M (64.4% of total)
- Retailers excluding top 30: $158.66M (35.6% of total)
- Retailer ID 264 stands out with $74.51M disbursed (25.9% of top 30 total)
Results & Impact
64.4%
of disbursements from top 30 retailers
Wide Variation
in transaction values and volumes
Significant
Performance differentiation
Implementation & Challenges
- Identifying factors contributing to top retailer success
- Addressing performance gaps
- Developing strategies for bottom-tier retailer growth
- Managing high variability in daily disbursements
Recommendations
- Conduct detailed performance analysis of top retailers
- Develop targeted support programs for bottom-tier retailers
- Implement best practice sharing mechanisms
- Investigate factors behind daily disbursement fluctuations
- Create incentive structures to encourage consistent performance
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